Social Distancing Wearing Masks To Fight Covid

What Are We Supposed To Be Doing?

The Most Common Misconceptions We Make About
The Science Around Masks

The world is a dangerous place not because of those who do evil but because of those who look on and do nothing.

-Albert Einstein

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High Five without Hands
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Office Social Distancing




This is not the first time we have seen highly-infectious disease elevate to a pandemic spanning the world or an entire country. With primitive technology, little knowledge of medicine, and virtually no form of connected communication, mankind was able to advance forward as you can see from the infographic below.

If you reject the idea that things are somehow going back to the way they were you're way ahead of the game. Those who think otherwise will find the transition much more difficult. There are plenty of adjustments we're going to have to make.


Washing our hands all the time, wearing a mask in public, and staying 6-8-10 ft away from our friends and colleagues will continue to be unpopular, but we have to do it! Unlike all the others who have come before us, we have everything we need to solve this challenge. We really don't need to invent anything new.

What we must do is set ourselves in motion to breakthrough our status quo mindset. That means perfecting our existing technology by adapting it to solve our current situation through innovative design. It starts right here, right now!






After getting a chance to have some meaningful conversations to learn more about how people are adjusting to 'The New Normal', here's some of what we learned.
80% of people who have jobs compatible with working from home like it a lot!

They're ecstatic about ditching the ritual fight of commuting in to work. About 62% of all workers are able to do it. Now that they're enjoying greater flexibility in balancing their personal and professional lives, people are highly likely to refuse to go back to the way things were. Behaviors have changed and they like it. 

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This shift means we have to make adjustments to the way we occupy buildings and how we operate them. Everything from responsible consumption of energy while cleaning our indoor air has to match the new ways we like to work, shop and live. The timing of delivering new technology happens now.

The best part about this massive shift needs to be accessible to everyone. For it to work as designed, all we need to do is keep giving you a chance to be you!

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